A Business Coach works with you to identify the best tools and strategies to help your business captivate attention and build sales.
Here are some common ways that a Business coach can help your business prosper.
- Carry out a professional, unbiased review of your current marketing
- Propose, conduct and pick new marketing programs for new audiences, products or services
- Look into new directions for digital or social media marketing
- Expand skills and add an experienced outlook to your business
- Systematise multiple projects and initiatives to focus on what works
- Set up your marketing capability
In essence, a proficient Business coach provides aptitude, guidance and direction when it comes to planning and developing your marketing strategy for expansion and success. Business coaches help you increase sales, enhance skills and get the most from your marketing investment.
It’s important to find a Business coach to lead you through the planning phase and identify the best strategies to execute and can create an effective and coherent approach to help turn your ideas into reality and steer you on a path to greater success.
If you find it difficult to understand the marketing world, a Business coach can work with you to create your plan of attack that is tailor-made for your business by building a marketing plan, executing the plan and maintaining it leading to a sales upturn and business surge.
How to Choose a Coach to Market Your Business
If you have never worked with a coach or a consultant, choosing a Coach can be disconcerting. Here are some helpful strategies that will help you protect your valuable marketing investment.
Do Your Research
The first step in looking for a potential coach is to do some basic research. It will help you determine whether the coach is legitimate, reputable and qualified.
At the very least, you should check that your potential coach has the following:
- Australian Business Number (ABN)
- Website
- Social profiles
- Qualifications
- Experience
If you are concerned about the legitimacy of a potential coach, find for more information from them. Legitimate marketing coaches are happy to supply and discuss the essential details of their qualifications, background and areas of expertise.
Familiarise Their Coaching Approach
If you’re pleased of their legitimacy, the next step is to familiarise their approach to coaching to see whether they are a match for you and your business. Websites are the best place to start looking but also ask to meet with them to discuss how they would work with you.
Here are some things to consider:
- Role (will the coach be interactive with you in the business or more like a mentor?)
- Approach (will they help you with the planning, strategy and implementation?)
- Style (Is this a 1 on 1 coaching or will you be in a small group?)
- Expectations (what do they need from you to achieve results?)
- Delivery (will the coaching session be done online or offline?)
It is essential to understand how your potential coach plans to work with you before you engage in their services. Incompatibility between a coach and a business owner can lead to relationship failure, poor outcomes and a squandered investment.
Understand Their Strategy
Another primary consideration is the strategy used by the coach.
Here are some elements to consider:
- Track record
- Industry understanding
- Flexibility
- Business experience
- Processes
Watch out for Testimonials & Client Feedback
There are multiple ways to gauge client feedback when deciding on whether to work more closely with a potential coach:
- Ask to speak to their former clients
- Check out online reviews and testimonials
- Browse through social media and Google reviews
- Seek recommendations from your trusted business owners
- Search online forums and business groups
Reflect On Your Marketing Goals
Before you engage a business coach, contemplate on your marketing goals. Ask yourself these questions before you discuss with a business coach:
- What are your marketing goals? What do you want to achieve?
- How do you see a coach helping you to achieve these goals?
- Are you prepared to invest in terms of time, finances and effort?
- When are you expecting an outcome?
- Is your goal realistic and achievable within your timeframe?
A business coach should be able to help clarify your goals and work with a program that is suitable for you.
Once you’ve decided on your business coach, work on building a positive working relationship with them that is built on mutual respect, integrity and honesty at the outset and in turn, find a long-term strategic business partner to help you achieve your business goals.