Good communication can cut through the flood of information that bombards clients in a world of constant connectivity. Follow these nine simple tactics to hone your communication skills and strengthen your client relationships.
Keep a friendly and professional tone.
Remember, people buy from people they trust, and they trust people they like. So start the conversation right by projecting a friendly and professional tone. It sounds like this, “Hi, this is Amanda. How may I help?”. Also, try to say this with a smile.
Leverage your company brand
The company you represent has its style and brand ethos. Use it to your advantage. If your business is about trust and dependability, use language that reflects this, such as “consistent” and “reliable.”
Empathise with your client’s needs
Empathy is putting yourself in the other person’s shoes and imagining what they are going through. Asking, “What exactly are you looking for?” followed by active listening and an empathic response can go very far.
Understand communication channels and when to use them
Technology unlocks new communication methods, but traditional avenues are still good options. You can use the telephone, email, or social media when you need to communicate with clients.
Prioritise quality over quantity
Ask plenty of questions when you meet a client to understand their goals clearly. Then, armed with this knowledge, you can provide targeted communications that specifically address their concerns and needs.
Understanding the frustrations that clients are facing in the market
Another essential communication tip for property agents is understanding what frustrations the client may have met. When trying to get your first client, we recommend asking questions like “How has your experience with other agents been?” or “What are you looking for in an agent?” these are great open-ended questions.
Always call back your clients.
Potential clients dislike agents that don’t call back. Promising a call back to your clients and not doing so shows a lack of professionalism. The more people you talk to, the more business you are likely to conduct.
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